I've been wondering about that Lancer too, and Ruler... Saber was easy, Excalibur gave it away too easily, but then usually Noble Phantasms do that, so if I could see Lancer or Ruler's, it would probably be easy to figure out too...

[He's just sort of rambling to himself by now, and when he realises that, quickly cuts himself off.]

Anyway, he says he's not flaunting it, but he definitely likes to be recognised and praised. He seems to think it excuses everything he does.